KDI - THRIVE BY FIVE – CAMEROON

The Thrive by Five project, led by KDI in partnership with the Minderoo Foundation (Australia), aims to promote early childhood development and healthy habits in children aged 0–5, engaging parents as the primary audience.

Project Details

  • Client Name:
  • Start Date:
  • Handover:
  • Kalkaba Development Initiative (KDI)
  • April 2022
  • September 2022

Description :

The Thrive by Five project, led by KDI in partnership with the Minderoo Foundation (Australia), aims to promote early childhood development and healthy habits in children aged 0–5, engaging parents as the primary audience.

Project Goal

What was the Goals of the project?

Build awareness on early childhood development across Cameroon

Strengthen KDI’s digital presence and parent-focused communication

Secure national visibility for the Thrive by Five campaign and related initiatives

Get Benefits

the benefits they have gained from Our Service

  • Enhanced Brand Visibility through media and digital presence
  • Improved Audience Engagement across social platforms
  • Stronger Advocacy Impact for early childhood development
  • Professional Communication Assets for long-term use
Final Result

Innovation Solutions

  • Media Coverage: 10+ national and local outlets, including CRTV, Cameroon Tribune, and Equinoxe TV
  • Digital Growth: Increased engagement on Facebook, Instagram, and TikTok by 40% during the campaign
  • Event Visibility: High-profile coverage for the KDI–MINAS MOU signing
  • Content Assets Produced: Over 50 posts, 15 videos, and 3 press releases
Client Feedback

Our satisfied Client feedback

"The Abantu PR team played a key role in amplifying our voice and
ensuring the Thrive by Five campaign reached parents across Cameroon.
Their professionalism and creativity helped us achieve significant visibility
and impact."

Kalkaba Development Initiative Team