LYDOL – CAMEROON
LYDOL – CAMEROON
In 2020, we partnered with renowned slam artist Lydol to amplify the launch of her single “Jamais Assez.” Our strategy combined targeted press relations and personalized media engagement to boost visibility in key markets.
Project Details
- Client Name:
- Start Date + Duration:
- Handover:
- Lydol (Slam Artist)
- 2020 – 2 Month
- Completed
Description :
In 2020, we partnered with renowned slam artist Lydol to amplify the launch of her single “Jamais Assez.” Our strategy combined targeted press relations and personalized media engagement to boost visibility in key markets.
What was the Goals of the project?
the benefits they have gained from Our Service
- High Media Visibility: Increased presence in top cultural and entertainment outlets
- Artist Positioning: Reinforced Lydol’s image as an innovative slam artist
- Audience Growth: Expanded reach among music lovers and cultural influencers
Innovation Solutions
- Successful media coverage in influential TV, radio, and print platforms
- Positive engagement from both existing fans and new listeners
- Stronger brand recognition in Cameroon’s music and cultural ecosystem
Our satisfied Client feedback
"Abantu PR understood my artistic identity and ensured the message stayed authentic while reaching the right audience."
Lydol
KDI – THRIVE BY FIVE – CAMEROON
KDI - THRIVE BY FIVE – CAMEROON
The Thrive by Five project, led by KDI in partnership with the Minderoo Foundation (Australia), aims to promote early childhood development and healthy habits in children aged 0–5, engaging parents as the primary audience.
Project Details
- Client Name:
- Start Date:
- Handover:
- Kalkaba Development Initiative (KDI)
- April 2022
- September 2022
Description :
The Thrive by Five project, led by KDI in partnership with the Minderoo Foundation (Australia), aims to promote early childhood development and healthy habits in children aged 0–5, engaging parents as the primary audience.
What was the Goals of the project?
the benefits they have gained from Our Service
- Enhanced Brand Visibility through media and digital presence
- Improved Audience Engagement across social platforms
- Stronger Advocacy Impact for early childhood development
- Professional Communication Assets for long-term use
Innovation Solutions
- Media Coverage: 10+ national and local outlets, including CRTV, Cameroon Tribune, and Equinoxe TV
- Digital Growth: Increased engagement on Facebook, Instagram, and TikTok by 40% during the campaign
- Event Visibility: High-profile coverage for the KDI–MINAS MOU signing
- Content Assets Produced: Over 50 posts, 15 videos, and 3 press releases
Our satisfied Client feedback
"The Abantu PR team played a key role in amplifying our voice and
ensuring the Thrive by Five campaign reached parents across Cameroon.
Their professionalism and creativity helped us achieve significant visibility
and impact."
Kalkaba Development Initiative Team
DANCE FOR HOPE PROJECT – CAMEROON
DANCE FOR HOPE PROJECT – CAMEROON
Dance for Hope is a social movement dedicated to supporting vulnerable populations and combating sexual and gender-based violence through art particularly dance—as a tool for social transformation.
Project Details
- Client Name:
- Start Date:
- Handover:
- Dance for Hope
- June 2020
- September 2022
Description :
Dance for Hope is a social movement dedicated to supporting vulnerable populations and combating sexual and gender-based violence through art particularly dance—as a tool for social transformation.
We provided strategic support by planning, coordinating, and promoting humanitarian and artistic initiatives, ensuring high-impact community engagement and visibility across media channels.
What was the Goals of the project?
the benefits they have gained from Our Service
- Stronger Brand Visibility: Consistent presence across local media and cultural spaces.
- Community Engagement: Increased participation from local leaders and organizations.
- Credibility & Professional Image: Enhanced positioning as a socially impactful movement.
- Content Assets for Future Use: Event photos, branded materials, and videos for continued advocacy.
Innovation Solutions
- Events Delivered: 2 major awareness and fundraising events with strong local participation.
- Media Coverage: Featured in local press and cultural platforms.
- Fundraising Impact: Successful campaigns enabling orphanage renovation and material donations.
- Community Impact: Mobilized volunteers, cultural influencers, and associations to amplify advocacy messages.
Our satisfied Client feedback
"Abantu PR helped us turn our vision into a powerful movement. Their
strategy amplified our cause, engaged communities, and brought real
change."
- Team
CIFOR – ICRAF – CAMEROON
CIFOR-ICRAF Cameroon
CIFOR-ICRAF (Center for International Forestry Research and World Agroforestry) works to advance sustainable forestry and agroforestry practices globally. Since 2024, we have collaborated with their Cameroon team to produce high-quality communication and training materials supporting research dissemination, capacity building, and stakeholder engagement.
Project Details
- Client Name:
- Duration:
- Handover:
- CIFOR-ICRAF Cameroon
- 2024 – Ongoing
- Continuous support
Description :
CIFOR-ICRAF (Center for International Forestry Research and World Agroforestry) works to advance sustainable forestry and agroforestry practices globally. Since 2024, we have collaborated with their Cameroon team to produce high-quality communication and training materials supporting research dissemination, capacity building, and stakeholder engagement.
What was the Goals of the project?
the benefits they have gained from Our Service
- Increased community engagement and stronger ties with women and children beneficiaries
- Enhanced program visibility and awareness among stakeholders and the public
- Professionalized communication materials and event management
- Improved outreach and recognition of ARCH ELIJAH’s social impact initiatives
Innovation Solutions
- Delivered multiple sets of branded tools (folders, posters, banners) for national and regional events
- Produced practical training manuals for use in the Congo and Cameroon projects
- Developed visually appealing reports for stakeholders and partners
- Supported knowledge sharing through high-quality design and print materials
Our satisfied Client feedback
"Working with Abantu PR has been seamless. Their reativity and attention to detail have elevated our communication tools and ensured our projects stand out at every level."
CIFOR-ICRAF Cameroon Team
BINGA NNAM PROJECT – CAMEROON
BINGA NNAM PROJECT – CAMEROON
Led by ASID Cameroon and ASID Europe e.V., the Binga Nnam project promotes gender equality and sustainable land use by empowering rural women through training in cassava production and cooperative-based economic skills.
Project Details
- Client Name:
- Start Date:
- Handover:
- ASID Cameroun
- November 2023
- December 2023
Description :
Led by ASID Cameroon and ASID Europe e.V., the Binga Nnam project promotes gender equality and sustainable land use by empowering rural women through training in cassava production and cooperative-based economic skills.
We supported the initiative by designing and implementing a
communication and PR strategy aligned with its audience and
development goals covering communication audits, press relations,
content, and direct outreach.
What was the Goals of the project?
the benefits they have gained from Our Service
- Increased Visibility & Credibility
- Community Engagement & Trust Building
- Professional Image & Brand Consistency
- Content Assets for Long-Term Use
Innovation Solutions
- Media Coverage : 6+ national and local media outlets: CRTV (TV & radio), Kalak FM, Poste 94, 237 Actus, Vitrine du Cameroun, Mutations
- Broadcast Appearances : Featured on Cameroon Feeling, Ongola Morning, CRTV Midday News (FR & ENG)
- Branded Materials Distributed : 20 branded T-shirts, 1 roll-up banner, 2 digital flyers (main event + competition)
- Audiovisual Content Produced : 1 professional teaser video (1 minute), 30+ event photos (shared with client)
- Event Highlighted : “Concours du meilleur Ndëng” received wide community participation and visibility
- Target Audience Reach : Estimated 20,000+ impressions across combined TV, radio, and social media exposure
ARCH ELIJAH – CAMEROON
ARCH ELIJAH – CAMEROON
ARCH ELIJAH is a non-profit association dedicated to supporting women and children. We collaborated on two key initiatives: Elijah’s Fair (2021), a community engagement event in Yaoundé, and Rise Up Women (2025), a skills development program empowering women across multiple disciplines.
Project Details
- Client Name:
- Duration:
- Handover:
- Association ARCH ELIJAH
- 2021 - 2025
- Project-specific
Description :
ARCH ELIJAH is a non-profit association dedicated to supporting women and children. We collaborated on two key initiatives: Elijah’s Fair (2021), a community engagement event in Yaoundé, and Rise Up Women (2025), a skills development program empowering women across multiple disciplines.
What was the Goals of the project?
the benefits they have gained from Our Service
- Increased community engagement and stronger ties with women and children beneficiaries
- Enhanced program visibility and awareness among stakeholders and the public
- Professionalized communication materials and event management
- Improved outreach and recognition of ARCH ELIJAH’s social impact initiatives
Innovation Solutions
- Elijah’s Fair (2021): Successful three-day event post-COVID-19, fostering community interaction and program awareness
- Rise Up Women (2025): Reached 100 women with skills training across communication, creativity, entrepreneurship, finance, and project management
- Positive media coverage and public engagement amplified the impact of both initiatives
- Strengthened ARCH ELIJAH’s credibility and presence in the social impact sector
Our satisfied Client feedback
"Abantu PR has consistently elevated our initiatives, from community events to empowerment programs. Their expertise in communication and coordination has helped our programs reach wider audiences and achieve meaningful impact."
ARCH ELIJAH Team
