BINGA NNAM PROJECT – CAMEROON

Led by ASID Cameroon and ASID Europe e.V., the Binga Nnam project promotes gender equality and sustainable land use by empowering rural women through training in cassava production and cooperative-based economic skills.

Project Details

  • Client Name:
  • Start Date:
  • Handover:
  • ASID Cameroun
  • November 2023
  • December 2023

Description :

Led by ASID Cameroon and ASID Europe e.V., the Binga Nnam project promotes gender equality and sustainable land use by empowering rural women through training in cassava production and cooperative-based economic skills.

We supported the initiative by designing and implementing a
communication and PR strategy aligned with its audience and
development goals covering communication audits, press relations,
content, and direct outreach.

Project Goal

What was the Goals of the project?

Ensure strategic alignment

Develop a communication strategy that reflects the project’s values, goals, and target audience.

Boost visibility and awareness

Increase the project’s reach through media relations, direct
communication, and engaging content.

Support community engagement

Foster trust and participation among local stakeholders through clear, inclusive, and consistent messaging.

Get Benefits

the benefits they have gained from Our Service

  • Increased Visibility & Credibility
  • Community Engagement & Trust Building
  • Professional Image & Brand Consistency
  • Content Assets for Long-Term Use
Final Result

Innovation Solutions

  • Media Coverage : 6+ national and local media outlets: CRTV (TV & radio), Kalak FM, Poste 94, 237 Actus, Vitrine du Cameroun, Mutations
  • Broadcast Appearances : Featured on Cameroon Feeling, Ongola Morning, CRTV Midday News (FR & ENG)
  • Branded Materials Distributed : 20 branded T-shirts, 1 roll-up banner, 2 digital flyers (main event + competition)
  • Audiovisual Content Produced : 1 professional teaser video (1 minute), 30+ event photos (shared with client)
  • Event Highlighted : “Concours du meilleur Ndëng” received wide community participation and visibility
  • Target Audience Reach : Estimated 20,000+ impressions across combined TV, radio, and social media exposure